For many building and home product manufacturers, trade shows represent the single largest marketing and sales budget item. Face-time with customers and prospects is invaluable, and we advise clients to leverage every opportunity to increase trade show ROI. We maximize trade show budgets by increasing booth attendance and the quality of new leads. Before, during and after the show.
Digital Trade Show Integration
We target attendees before, during and after the show via email, blogging and social media. Most attendees plan their booth visits before they arrive, so contacting them in advance and driving them to the booth is vital.
Knowing Your Customers
Purdie Rogers understands the needs of building industry trade show attendees, how to get them interested in your brand, opt-in digitally and become loyal customers. We develop attractive booths, product displays and informative graphic signage. Effective sales at trade shows start with first impressions, and our programs create impact, draw people into your booth and leverage leads after each show.
Leads Become Loyal Customers
One sign of a successful trade show is a full booth. But after a show, what is the value of the leads you obtained? Our approach qualifies leads by attracting key people who will plan to visit your booth for your products along with follow-up after the show. The ROI from new loyal customers is worthy of the investment.
To learn more about how we can bring more qualified leads to your next trade show booth, please contact us.