BRANDING AND POSITIONING

Our experience in branding, positioning and repositioning within the building and home products market is an asset. We differentiate companies and products based on two decades of getting to know your customers and your competitors.

Startups Or New Product Brands
Companies entering the market or launching new product line brands can create a strategic advantage with the right branding and positioning. Purdie Rogers helps manufactures launch into the market with a robust branding and positioning platform to become more competitive in the evolving building and home products marketplace.

Unified Branding and Positioning
Purdie Rogers creates unique brand positioning platforms that set the stage for growth and expansion, specifically tailored to building and home products audiences. We develop and refine logos, taglines and digital and traditional marketing support that are unique and resonate with trade and consumer audiences — all delivering a unified brand position personality and promise.

To learn more about how we can create a dynamic and highly usable web site for your company, please contact us.

"The people at Purdie Rogers are first-rate marketers. They understand how to turbo-charge a product or business and can clearly articulate the concepts to senior management."

— Scott DeShetler
Director of Marketing Communications
Johns Manville

"Purdie Rogers did a great job on our account...they obtained great press coverage and developed a solid ad campaign for one of our product lines. I can recommend them fully."

— Kevin Surace
CEO
Serious Materials

"We hired Purdie Rogers for their extensive vertical building industry experience.
I recommend them
without hesitation."

— Nisha Mahler
Vice President
LifeTime Lumber

"I value Purdie Rogers' judgment in the building products field, and they've been invaluable in helping us capture company and product exposure."

— Mark Gallant
Senior VP Marketing
Atrium Companies, Inc.

"Purdie Rogers possesses a keen understanding of effective marketing and a fine creative sensibility. I strongly believe that any marketer would experience a significant "net gain" by involving Purdie Rogers."

— Noah Taft
Senior VP Marketing
California Faucets

"I have had great results working with Purdie Rogers to develop and execute advertising campaigns."

— Ron Kenedi
Vice President
Sharp Solar Electricity

"Purdie Rogers' work exceeded our expectations. They were focused, imaginative and
highly professional."

— Mike Bugbee
Senior VP Sales
Simpson Strong-Tie

"I've worked with numerous marketing agencies over
30 years, and Purdie Rogers stands out as one of the best,
if not the best."

— Larry Demaree
VP Marketing
AmeriDeck

"We gave Purdie Rogers the assignment of rebranding VisionArt to greater reflect the high end nature of the product line. THEY NAILED IT !!! If you're are looking for the best, use Purdie Rogers."

— Dave Froerer
Vice President
VisionArt

"I've worked with Purdie Rogers for over 4 years. They are strategic thinkers, and good strategy is where it all starts. I would highly recommend them to anyone."

— David McFarland
Director of Marketing
Lasco Bathware

"I have worked with Geo Purdie and Andy Rogers since 2003. The culture at Purdie Rogers is highly customer and people centered, and they have very high standards."

— Art Boulay
President & Chief Talent Officer
Strategic Talent Management, Inc.

"Insights that translate into clear vision and strong creative are what you get from Purdie Rogers. They helped me lead the growth of a new division at Johns Manville yielding exceptional financial results."

— J.P. Blanchard
Global Business Manager
Johns Manville

"Purdie Rogers has the unique ability to combine outstanding personalized service with results-oriented marketing strategy and superior execution."

— Mike Hunsaker
General Sales Manager EWP
Willamette Industries

"Purdie Rogers' building product expertise was essential to our campaign. We experienced significant new product sales."

— Angie Larson
VP Sales & Marketing
LiteTouch

"Purdie Rogers brought great business partnering skills, and a very creative approach to launching a value-added product into a commodity market."

— Mark Turpin
Global Leader
New Product Commercialization
Johns Manville