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By concentrating primarily on the building products industry, were able to focus most of our efforts on the following targets:
End-User Consumers
Builders, Contractors, Remodelers
Architects, Specifiers, Designers
Secondary Manufacturers (OEMs)
Distributors, Dealers, Retailers
Based on our findings, we create an integrated marketing communication program that may consist of any or all of the following:
Branding and positioning strategies
Print, broadcast, direct and Internet advertising
Media planning and placement
Public relations
Product publicity and media relations
Sales collateral
Trade show strategy and management
Lead fulfillment programs
Sales promotion programs
Direct marketing
Web site marketing
Digital interactive media
Point-of-purchase displays
Corporate and product identity
Technical, educational and sales video
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