SEARCH ENGINE OPTIMIZATION - SEO

SEO is fundamental to digital marketing. With our vertical expertise, we've developed an advanced SEO process that targets specific target audiences - consumers, builders, contractors, remodelers, specifiers, architects, designers and retail dealers.

SEO For The Building Industry
Our deep roots in the building industry magnifies the effectiveness of our digital marketing efforts. We utilize advanced methods that employ online SEO tools to obtain valuable keyword and traffic data. That data is used to strategically implement tactical enhancements that improve search rankings.

Better Keyword Research
We improve search engine rankings for specific keywords important to your multiple target audiences. We understand how your audiences interact with search engines and what keywords they use when they're researching products. And importantly, what keywords lead them to buy. While short tail, generic keywords of a category are sometimes difficult to compete on for organic, more descriptive long tail keywords that we discover are often the most valuable.

Link Building
Link building on authority sites, directories, associations and social media strengthen search results. Our familiarity with online properties and social media relevant to the building industry makes a difference. Not just in the quantity of links, but in the quality and importance of sites we place links.

Please contact us to learn more about we can implement SEO to improve the search engine rankings for your company and products.

"The people at Purdie Rogers are first-rate marketers. They understand how to turbo-charge a product or business and can clearly articulate the concepts to senior management."

— Scott DeShetler
Director of Marketing Communications
Johns Manville

"Purdie Rogers did a great job on our account...they obtained great press coverage and developed a solid ad campaign for one of our product lines. I can recommend them fully."

— Kevin Surace
CEO
Serious Materials

"We hired Purdie Rogers for their extensive vertical building industry experience.
I recommend them
without hesitation."

— Nisha Mahler
Vice President
LifeTime Lumber

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— Mark Gallant
Senior VP Marketing
Atrium Companies, Inc.

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Senior VP Marketing
California Faucets

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Vice President
Sharp Solar Electricity

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Senior VP Sales
Simpson Strong-Tie

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VP Marketing
AmeriDeck

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Vice President
VisionArt

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Director of Marketing
Lasco Bathware

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President & Chief Talent Officer
Strategic Talent Management, Inc.

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Global Business Manager
Johns Manville

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General Sales Manager EWP
Willamette Industries

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VP Sales & Marketing
LiteTouch

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— Mark Turpin
Global Leader
New Product Commercialization
Johns Manville