PAY PER CLICK ADVERTISING - PPC

Paid search advertising gets immediate results for manufacturers who want to brand, reposition, launch a new product, promote trade shows, contractor events or deliver local leads to a retail dealer network.

Pay per click advertising is a highly targeted media that can offer exceptional ROI. Purdie Rogers combines decades of building and home products experience with an advance pay per click (PPC) process to help manufacturers expand their business.

Building Trade Audience Knowledge
To convert clicks to leads, we develop audience-specific landing pages that showcase what the search users is looking for, an intuitive way to get more information and where to find the product. Our PPC experts have building industry knowledge, which translates to better performing ads and keyword search phrases, which lead to high click-through rates and more conversions.

Local Digital Retail Lead Program
Local PPC search campaigns can be very successful for generating leads for an entire retail dealer network, or just a few. As part of Purdie Rogers’ proprietary Local Retail Lead Program, we integrate PPC with other search marketing strategies to produce local leads for your retailer network.

Analytics Improve Performance
Our PPC experts employ web analytics to track impressions, clicks, conversions, phone calls and many other user events. These metrics allow us to optimize campaigns to lower the cost-per-click and achieve more results for the same budget.

To learn more about how we can help advertise your brand and products on search engines, please contact us.

"The people at Purdie Rogers are first-rate marketers. They understand how to turbo-charge a product or business and can clearly articulate the concepts to senior management."

— Scott DeShetler
Director of Marketing Communications
Johns Manville

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— Kevin Surace
CEO
Serious Materials

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Vice President
LifeTime Lumber

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Senior VP Marketing
Atrium Companies, Inc.

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Senior VP Marketing
California Faucets

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Vice President
Sharp Solar Electricity

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Senior VP Sales
Simpson Strong-Tie

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VP Marketing
AmeriDeck

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Vice President
VisionArt

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Director of Marketing
Lasco Bathware

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President & Chief Talent Officer
Strategic Talent Management, Inc.

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Global Business Manager
Johns Manville

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General Sales Manager EWP
Willamette Industries

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VP Sales & Marketing
LiteTouch

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Global Leader
New Product Commercialization
Johns Manville