Purdie Rogers' digital Local Retail Lead Program gives your retail dealers another strategic reason to carry your brand: local people looking to buy your products. Local digital marketing generates sales for your dealers.
Local = Sales
Local builders, remodelers, contractors, architects, designers and homeowners do online research to find building and home products they want to buy locally. Then they want to go see the product close to home, or call a local retailer to ask questions. Our digital Local Retail Lead Program enables manufacturers to funnel these local buyers to their local retailers and showrooms, as part of a co-op program for existing retail dealers and an incentive to attract new dealers.
Qualified Digital Leads Guide Sales
When a salesperson gets an online lead with little information, the value of that lead may seem worthless. Purdie Rogers can develop systems that pre-qualify online leads based on intelligent customer service email processes.
We can also implement call center services and follow-up to qualify online leads, all measurable with analytics to learn how the lead was generated online.
Maximum Results From Digital Integration
To generate a great deal of local impact, our programs integrate advanced local search engine marketing, which we optimize with local online listings, service directories, classified ads and targeted pay per click (PPC) search engine advertising.
Experience Optimizes Results
The result of Purdie Rogers’ deep understanding of the building and home products market and how audiences search extends the value of this service. We have twenty years of customer knowledge, which augments the array of strategic digital opportunities we leverage to drive people interested in buying a product directly to retailers that carries it.
To learn more about how Purdie Rogers can help deliver quality leads via digital marketing to your retail dealer network, please contact us.